Nike - Musical Chairs | Hand-picked by Good Ads Matter
𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
https://bit.ly/GoodAdsMatter-Newsletter
Instagram: https://www.instagram.com/goodadsmatter/
Linkedin: https://www.linkedin.com/company/good...
Facebook: https://www.facebook.com/goodadsmatter
Website: https://www.goodadsmatter.com/ | https://www.purposestudios.in/
Send us your work on [email protected]
Ask us your questions on [email protected]
We have played a citywide game of tag with Nike. Now, how about a game of musical chairs at an NBA game?
Part of Nike’s campaign from the early 2000s, titled ‘Play’, this one too, is one that is fuelled with adrenaline and anticipation.
And a lot of Nike trainers.
As the single notes of the piano gain momentum towards the climax, the game of basketball turns into a competition of musical chairs between everyone present in the vicinity, the athletes and the audience alike.
Although a mere 90-second long ad, the narrative is rich in drama and suspense, with concealed humour and an undertone of confidence characteristic to Nike’s marketing.
A masterful display of not just people against people but Nike against Nike as well, with many glimpses of their trainers worn by victorious participants, the brand proves itself the ultimate winner both ways!
Country: Netherlands
Year: 2003
Brand: Nike (@nike)
Agency: Wieden+Kennedy Amsterdam (@wkamsterdam)
Agency Producers: Tieneke Pavesic & Annabelle Meyer
Agency Production Assistants: Kate Noble & Olivier Klonhammer
Production Company: Partizan (@wearepartizan)
Producer/Director: Traktor
Director of Photography: Carl Nilsson (@carlnilsson)
Creative Directors: Paul Shearer & Sebastian Stagno
Copywriter: Carlo Cavallone
Art Director: Alvaro Sotomayor (@alvarosotomayor)
Editorial Company: Whitehouse Post (@whitehousepost)
Editors: Russell Icke (@russell444) & Traktor
Producer: Jane Dilworth (@janetheresadilworth)
Colourist: Jean-Clement Soret (@jeanclementsoret)
Post Production Company: The Moving Picture Company (@millchannel)
Post Producer: Graham Bird (@grahambird5674)
Lead Inferno Artist: Ziggy Zigouras
Inferno Artists: Paul Bayliss & Simon Trafford
Combustion Artist: Darren Christie
Animator: Greg Massie
Sound Company: Scramble
Sound Design: Rohan Young (@rohans__ig)
Music Composer: Jonathan Elias
Account Executive: Alexandra Pageau
Business Manager: Michelle d’Abreu
Marketing Manager: Stefan Olander
Brand Manager: Paulo Tubito
Media Planning: Wieden+Kennedy Amsterdam, Mindshare & Media Planning Group
Media Buying: Mindshare & Media Planning Group
Talent: Pau Gasol
𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!
––––––––––––––––––––––––––––––––––––––––––––––––––
𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/
This video is under Fair Use:
Copyright Disclaimer Under Section 107 of the Copyright Act in 1976; Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.
Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
All rights and credit go directly to its rightful owners. No copyright infringement intended.