LinkedIn Marketing For Small Business
LinkedIn For Small Businesses
When it comes to connecting with like-minded business people, there probably isn't a better medium than LinkedIn. You can be so very precise about who you interact with,based on location, job title, name, company - the list is endless. Yet many small businesses miss a trick with not being active and involved on it. The often used excuse is I don't have time and yet I would argue that you have to make time to take advantage of this great medium.
This week's video should help you understand all the aspects of LinkedIn and how you can apply that to your business, so that you can assess what would work most successfully for your business.
The video explains how to build a killer profile, to make you more visible to people who you'd love to connect. How to make sure all your details are fully complete including all your skills, projects and qualifications.
We'll talk about how you can grow your connections, people that you have formally worked with may well be of interest to your business now, how do you get in touch with them?
Moving forward we'll look at how you can increase your activity on LinkedIn, did you know for example you can join and contribute to groups of LinkedIn members based on a wide range of collective interests or circumstances such as location, industry, alumni etc.
We also cover how to successfully run and contribute to a company page, a place where you can add useful, insightful and detailed information about what your business does and how potentially it can help the people to whom you are connected.
Finally we'll consider the options of LinkedIn Pulse, which is LinkedIn's blogging platform.