Hey there guys, MoistCritikal here. So apparently there's a new trend in romance novels where male leads are now being portrayed as squishy-centred men. Yup, you heard that right \u2013 squishy boi summer is here, fellas. Instead of the usual alpha males we're used to seeing, these male leads are now sweet cinnamon roll heroes and golden retrievers. If you're wondering what the hell I'm talking about, a cinnamon roll is basically a supportive and sweet hero who treats his girl right, while a golden retriever is a positive love interest with an upbeat and friendly energy. Think of them as the opposite of Christian Grey from Fifty Shades of Grey \u2013 thank you, next. Now, I know what you're thinking \u2013 is this some sort of societal shift where nice guys are finally getting their chance at love? Honestly, I wouldn't read too much into it. It's just a trend, people. However, some people aren't too happy about it. There's this cohort of right-wing culture warriors who are constantly looking for a way to get offended and apparently they read Publishers Weekly. Shocker. The New York Post even put out an article about how woke women are now flocking to these novels featuring squishy-centred men. Listen, don't get it twisted \u2013 I checked that article out and they actually reached out to Fabio for comment. Yeah, that Fabio \u2013 the model who was on the cover of over 1,300 romance novels in the 90s and even did those I Can't Believe It's Not Butter! ads. And what did he have to say about it? Hogwash! \u2013 take that as you will. Now, before you start assuming this is some sort of gender war, let me tell you that the comments made about this trend were more nuanced in their feedback. A book editor told Publishers Weekly that they're seeing a change in views on identity, masculinity, and consent within the greater population and as a result, readers are wanting romance novels that reflect that shift. Makes sense, right? And honestly, it's just capitalism and free-market dynamics doing their thing. Boring, but true. All in all, I think it's great to see some character development in male leads. We don't need aggressive, domineering alphas to get the girl. Cinnamon rolls and golden retrievers have a place in romance too. But hey, that's just my opinion folks. That's about it, see ya.