(Lecture-4), What's Mass media? Functions, Characteristics, Types and Examples of Mass Media
Mass media refers to the channels and tools used to transmit information, entertainment, and persuasive messages to a very large, diverse, and geographically dispersed audience simultaneously.
The term emphasizes the scale and reach of the communication, moving from a single source to a great many recipients.
========
Chapters of video lesson:
00:00 Introduction
00:16 What is Mass Media?
00:51 Functions of Mass Media
01:35 Characteristics of Mass Media
02:23 Types of Mass Media
02:40 Print Media
03:04 Broadcasting Media
03:30 Digital Media
04:05 Outdoor Media
========
Important Links:
• (Lecture-1), What is Media? Definition of ...
• (Lecture-2), What is Print Media? Definiti...
• (Lecture-3), What is Electronic Media? Exa...
• (Lecture-4), What's Mass media? Functions,...
• (Lecture-5), What's Media? Print, Electron...
• (Lecture-6), What is Media Literacy? Consu...
• (Lecture-7), Meaning, Nature, Universality...
• (Lecture- 8), How Social Media Makes us le...
• (Lecture-9), What is Mass Communication? K...
• (Lecture-10), What is Difference between M...
• (Lecture-11), Meaning, Concept and Charact...
• (Lecture-12), Difference between Theories ...
========