Dipashree Das - Senior Entertainment & Tech Marketer, APAC
“In the last two years, we have witnessed the rise of micro and nano communities - and with it, micro and nano influencers who are seen by their followers to be more authentic, trustworthy, and dependable.
The question for us marketers therefore is (a) How do brands find these communities and their influencers, and (b) How do brands scale them to a critical mass without these communities and influencers losing their authenticity?”
Dipashree Das - Senior Entertainment & Tech Marketer, APAC
Read about all 10 trends, and download your copy of Talkwalker's #SocialMediaTrends2023 report here: bit.ly/3gMISiw