"Like with food, consumers expect social media to appeal to multiple senses and almost be umami - useful, entertaining, visual, and experienced in different forms. Whichever stage consumers are at in their journey, brands will need to relate to them specifically in the format of their choice."
Smita Murarka, Chief Marketing Officer, Duroflex
Read about all 10 trends, and download your copy of Talkwalker's #SocialMediaTrends2023 report here: bit.ly/3gMISiw