How to track marketing campaign performance | Digital Culture Network
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This webinar was presented by James Akers, the Digital Culture Network's Tech Champion for Data Analytics & Insight. In this 75-minute session, James takes you through setting marketing campaign objectives, identifying relevant channels and how to track campaign performance. It was recorded live on Thursday 15 October 2020.
You will learn:
The steps of planning a campaign
The different marketing channels for different audiences
The importance of UTM Parameters and strict naming conventions
What tracking is needed to calculate return on investment (ROI)
WEBINAR RESOURCES: https://digitalculturenetwork.org.uk/...
WHAT IS THE DIGITAL CULTURE NETWORK?
The Digital Culture Network provides practical, on the ground help to the arts and culture sector. Our focus is around digital skills and leadership development. We can help you:
Explore and harness the benefits of technology to achieve your goals
Find new ways to reach and engage audiences
Develop sustainable business models.
We support you in different ways:
One-to-one support from a team of Tech Champions specialising in digital content, eCommerce, data analytics, social media, digital strategy, email marketing, ticketing and CRM, websites and search engine marketing.
Practical workshops and webinars to improve skills and engage with peers.
Signposting to resources and training from us and our partners
Support with technology related funding opportunities
National and regional training days delivered with technology partners.
You can get in touch on [email protected], by visiting our website https://digitalculturenetwork.org.uk or on Twitter @ace_dcn.