Real Talking Tips 48 "The NEED is Your Through Line" is the third episode in my Elaine A. Clark - Making It M.I.N.E.® performance system.
In contrast to Intentions that were discussed in Real Talking Tips 47 that actively and continually change, the NEED of each speaker’s message should remain constant and never change. A clearly defined NEED is the speaker’s through line, driving force, and purpose for speaking.
A person's NEED can be for basic existence: sleep, clothing, water, food, and shelter.
The speaker's NEED should be unique to a specific situation and expected audience response.
The NEED must be condensed and clarified into only one or two words.
The purpose of choosing a one or two word NEED is to connect with the audience on a core level so they accept and share the same NEED as the speaker.
The NEED focuses HOW the speaker conveys information.
The NEED defines WHY the message is delivered in that particular way.
While defining the NEED may seem simplistic, it is quite the opposite. Choosing the right NEED word makes all the difference between a strong connection with the audience and a speaker who misses the mark.
After you watch this video and want to learn more about the NEED and my Making It M.I.N.E.® performance system, turn to Chapter 5 of my book – There’s Money Where Your Mouth Is. To put the whole M-I-N-E system together, watch Real Talking Tips episodes 46-49 and read the blog notes on my website – ElaineClarkVO.com/podcast.
As always, I encourage you to practice along with the Real Talking Tips videos, audio podcast, blog, my Elaine Clark apps – Adding Melody To Your Voice and Activate Your Voice. And support this learning with my best selling Elaine A. Clark books, There’s Money Where Your Mouth Is and Voice-Overs for Podcasting.