S1 Ep50: Real Talking Tips - Don't Flat Line Your Message. Create A Story Arc.
Hi, I'm Elaine A. Clark. A story arc is needed in each speech, presentation, audio recording, and episode. For the story to go somewhere, change must occur from the beginning of the speech, to the end of the message, and beyond the spoken words.
The purpose of a story arc is to:
1. Engage the audience’s attention.
2. Effect a change.
'Flat lining a message' means that the speaker fails to take the audience on a journey and that no change is expected from the listener. Incorporating a transformational change or 'story arc' engages the audience. Changes can be from avoidance to acceptance, confusion to understanding, boredom to action, disconnection to support, disappointment to success, etc. The story arc can be simple, complex, dramatic, or comedic.
An extended story arc strings together a series of individual performances or episodes into an overall changed result.
For example, the arc of each Real Talking Tips episode is structured to take the listener from a simple understanding of a speech technique to integrating all 52 Real Talking Tips speech techniques for more impactful results. These talking tips can improve how a person speaks in live presentations, voice-over recordings, business presentations, podcasts, sales calls, and daily life.
The speaker's narrative story arc takes the audience on a journey, which is the foundation of good storytelling.
For more information, check out my website: elaineclarkvo.com. There, you'll find links to my communication books, apps, and podcast.