How to Optimize Meta Titles and Descriptions for Local SEO [No B.S. Basic SEO Tutorial]
Another #SEOTutorial by Greensboro SEO Pro!
(https://GreensboroSEOPro.com)
In this video, we take a deeper look into #SEOMetaData.
This is a video about BASIC Title Tag and Meta Description Optimization for #LocalSEO. We focus on #HowtoUseKeywords within your metadata for maximum impact.
It may not be the "end all be all" #SEOStrategy. But it is an #SEOFundamental.
Here we talk about:
✔ How Google Displays Keywords in Search Results (0:56)
✔ Not the End All Be All... But a BEST PRACTICE (2:58)
✔ Title & Meta Description Optimization Strategy on GSP.com (4:54)
✔ How to Prioritize Keywords in Metadata - Live Example Starts (6:12)
✔ Testing Metadata Across Locations - Live Example Cont'd (8:09)
✔ Brief Warning About "Over Optimization" Penalties (11:20)
✔ Explaining Keywords vs. Conversions in SEO Metadata (12:12)
✔ When to Prioritize KWs vs. Conversions in SEO Metadata (14:28)
✔ "Account Near Me" (Greensboro, NC) - Examples of Different SERPs (16:03)
✔ "Greensboro Marketing Company" - Examples of Different SERPs (17:54)
✔ "Business Lawyer" (Greensboro, NC) - Examples of Different SERPs (19:11)
✔ "Greensboro Business Consultants" - Examples of Different SERPs (20:35)
For most businesses, optimizing for keywords is the FASTEST ACTING #MetadataOptimization strategy. Google responds to keywords in metadata. It's pretty simple.
But it's not the whole story.
In many cases, conversions also play a factor. Google algorithms take many user signals into account. SERP click through rate is one of those. Meta Titles and Meta Descriptions are have a direct impact on many of these user signals.
Still, using keywords the right way has the greatest GUARANTEED benefit.
For metadata, #KeywordStuff intelligently.
It's also recommended that your target keywords are used at the beginning of both your title and description.
This is #BasicSEO.
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99% of marketing companies do a decent job with this, whether they're an SEO agency or not. Adding keywords to metadata isn't that difficult, especially if you're using a content management system.
Likewise, 99% of business owners could get this right, given a bit of guidance.
Hopefully, this video has helped provide some of that guidance.
Obviously, there is always more to say. This video focused on #LocalSEOOptimization. We assumed you already knew what website metadata is and how to edit it on your website. We also didn't get dive deep into conversions or get into the nitty gritty on how to use keywords.
We have other videos for that stuff. 😉
Like and subscribe for more of our #InternetMarketingTraining videos.
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Comment below with questions. We might answer in a video!
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📚🛠⭐RESOURCES⭐🛠📚
What is Website Metadata?
• What Is SEO Metadata? Title Tags, Meta Des...
How to Optimize SEO Metadata Yoast SEO
• SEO Metadata
How to Use Keywords in for SEO in 2019
• How to Use SEO Keywords in 2019 (Keyword S...
How to Optimize SEO Metadata for Conversions
• How to Optimize SEO Metadata for Conversio...
Learn SEO
• SEO Training
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