Smashed Online | Meet Freddie | We Are Tilt
Smashed is a global alcohol awareness programme that has been running for more than 15 years. It drives behavioural and attitudinal change among young people worldwide and tackles the dangers of underage drinking.
Delivered by Collingwood Learning, and supported by Diageo, the live programme uses a combination of drama performances and workshops. In order to reach ten million people they needed to transition to an online experience whilst maintaining their powerful drama-based learning methodology.
We told stories that our audience would want to watch, with characters that they could relate to. The story – and the way it was told – needed to reflect our target demographic; youthful and energetic but also true to life.
We conducted a short focus group with teenagers so that we could reflect how they would speak about these issues. Our research informed all of our decision-making.
Learn more about Smashed Online:
https://wearetilt.com/smashed/
https://online.smashedproject.org/uk/
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