A Support Network | Interactive Mental Health Awareness Experience | We Are Tilt
THE BRIEF
How do you help dispel the stigma around mental health disorders, encourage positive change in behaviour, and help steer people towards relevant Open University courses?
THE SOLUTION
Help users understand the debilitating effect that mental health disorders can have on people's lives. Highlight the impact (both positive and negative) that you can have on their lives through the support you offer.
OUR APPROACH
Working with @Elucidat, we created ‘A Support Net’, a film-based decision tree interactive experience that asks users to intervene in the lives of four people suffering from different mental health disorders, with the challenge of improving the sufferer’s circumstances.
Conversations are controlled through periodic multiple-choice screens and provide real-time feedback to users enabling them to gauge the impact of their choices, positive or negative, as they progress through the experience.
The films were shot to make the user feel part of the conversation. This triggers an emotional connection with the sufferer’s circumstance.