How Grubhub leveraged its proprietary data in the early days
When Casey Winters was growing the marketing team at Grubhub in the early days, he was laser-focused on finding the sustainable advantage that would get them supply and demand. “At Grubhub, we had such a pay performance model that it was really easy to get restaurants to try us out, which meant our cost of sales was really low compared to enterprise sales,” he says.
He shares more tactical examples of how startups can their leverage proprietary data to ramp up sales in the latest on In Depth.