BBC - Extreme by Nature | Hand-picked by Good Ads Matter
𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -
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Warming up for the Olympics with this icy ad!
As the big game approaches and the excitement and anticipation continues to elevate, here’s a campaign that perfectly captures how athletes push boundaries.
Launched during the BBC coverage of Beijing 2022 Olympic Winter Games, this ad, titled “Extreme by Nature”, is a stunning blend of in-camera effects, animation, 3D-printed stop-motion and cutting-edge CGI.
It vividly showcases the intensity of the competition and the incredible lengths Olympians go to to reach their peak performance.
To create this visual masterpiece, two distinct worlds were crafted within a cube: one brought to life through meticulous stop motion with individually 3D-printed frames, and the other through a seamless mix of practical camera effects, CGI and post-production magic.
This mere forty-second-long ad pulls us into an Olympian’s journey, making us feel every bit of their determination, resilience and adrenaline… and BBC effectively showcases the heart and soul of the Winter Games.
Agency: BBC Creative (@bbccreative)
Creative Directors: James Cross (@jamesplcross) & Tim Jones
Creatives: Reuben Dangoor (@reubendangoor) & Stuart Gittings (@stuartgittings)
Planner: Sam Paves
Producer: Liz Dolan
Project Manager: Matt Totterdell
Production Company: Blinkink (@blink_ink)
Executive Producer: Bart Yates (@bartyates76)
Producer: Rebecca Little
Director: Balázs Simon (@notbalasz)
Director of Photography: Max Halstead (@colossal_squid)
Head of Production: Alex Halley (@alexhalley)
Production Manager: Theo Cassels (@theocassels)
Runner: Iona Rae
1st AC: Toby Goodyear (@topy_goodyear_photos)
Stop Motion Animator: Andy Biddle (@andtrbiddle)
Stop Motion Animator & Rigger: Andrew Spradbery
Art Director: Jennifer Kidd (@jeniffer_kidd)
Art Department Assistant: Beattie Hartley
BTS Videographer: Joe Eckworth
Studio: Clapham Road Studios
Studio Manager: Daisy Garside
Caterers: Konrads Kitchen
Phantom Camera for Ice Explosion: Love High Speed
Art Direction & Set Dressing: Jennifer Kidd (@jeniffer_kidd)
Props: Scale Model Studios (@scalemodelstudios_)
Clear Prints: Elliot Spencer Colley
White Prints: 3M BIC
3D Printing Technicians: Janine Downs, Anastasis Constanti, Stephen Knowles, Georgina Kipling
BTS Filming: Cameron Thomas
Post Producer: Máté Barbalics (@mate_barbalics)
3D Modelling: Bernadett Dián
Rigging: Róbert Tóth
3D Animation: Bea Ujj, Zoltán Záhorszki, György Fábos, Zsolt Mérey Kádár
FX Artist: Gábor Abbas
Compositor: András Pflum
Post Production House: Gyár
VFX Producer: András Piroska (@pirch0)
VFX Supervisor: Áron Hargitay
Head of CGI: Sándor Garaczi
CGI Lead Artist: Ádám Mariházi
CGI Generalists: Zoltán Markó, István Bori
Lead Compositor: Shahab Hosseini
Senior Compositor: Áron Németi
Clean up: Balázs Lublovári, Viktor Miltényi, Iván Vörös
Rendering: Fox Renderfarm (@foxrenderfarm)
𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!
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𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://www.goodadsmatter.com/
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