Tools Change, People Don't: Empathy-Driven Online Marketing [MozCon 2018] — Ashley Greene
While everyone else zigs, the winners zag. While your 101+ competitors are trying to automate til the cows come home and split test their way to greatness, you’re zagging. Whether you're B2B or B2C, you're marketing to humans. Real people. Homo sapiens. But where is the human element in the game plan? Quite simply, it has gone missing... and therein lies your opportunity.