SLA Europe Event: Escaping the Echo Chamber
In this recorded SLA Europe event, we hear from Laura Woods and Ned Potter exploring how the information profession is full of forward thinking professionals sharing great ideas. But often it feels as though we only ever talk to each other, and preach to the converted – rather than targeting our marketing resources at those who are unaware or indifferent to our services. Laura and Ned will look in detail at the echo-chamber phenomenon; examples of our failure to escape it, and potential marketing strategies for the future.
Link to Prezi: https://prezi.com/if9wccvvunup/escapi...
This original event was held on 24 November 2010 at the City Business Library in London.