Tips to mastering Email Marketing - Testing is the key
One of the most powerful aspects of email marketing is that it can be tested (and thereby optimised).
There are no golden rules because what works for one audience won’t necessarily work for another. Testing is your biggest ally. In this video, our mentor Vishal Purohit talks about the 6 tips for pro testing in Email Marketing. He also talks about the 15 elements that must be considered for testing ranging from subject lines to frequency to length of copy. He also talks about A/B Testing and multi-variate testing.
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