How to Design a Logo in Negative Space
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Over time, interest in minimalism and simplicity has steadily increased. This is great because simplifying a design makes it more recognizable. One of the intriguing techniques is the use of negative space. In today's tutorial, we will go over some variations of these logos and then create our own design.
Negative space is the forms between, within, or around elements. The hidden meaning of this method in the logo isn't immediately visible. But with make-out and awareness, you won't be able to look at the design like before. As you may have noticed in past episodes, I'm a big proponent of geometric logos based on a grid. But if you want to be a graphic design professional, the negative space technique should at least be considered. And I will try to help you with that.
Enjoy your viewing!
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00:00 – Introduction
00:28 – Tutorial Objective
01:04 – Famous Logos in Negative Space
02:22 – Mood Board
03:15 – Sketching Process
05:19 – Logo Refinement
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