Developing a Data-Driven Prime Day Strategy

Опубликовано: 11 Август 2026
на канале: Marketplace Strategy
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Session 2
Jake Merrill, Advertising Strategist & Sam Jennings, Co-Founder & Lead Client Strategist

Developing a Data-Driven Prime Day Strategy

When it comes to pulling the right levers on Amazon, the details are in the data. In this session our Amazon experts will talk through the three key rules to Prime Day, defining your objective, developing an assortment strategy, and how to build out your action plan on the road to Prime Day success.