Venturing Beyond Amazon: How Brands Will Diversify Sales Channels in 2021
During this webinar, we were joined by Executive Vice President of Marketplace Strategy, Greg Wolny. He used this hour to explain how and why brands should focus on marketplace expansion, beyond Amazon, in 2021.
In these 50 minutes we cover: How the pandemic impacted the marketplace landscape in 2020 and what to expect in 2021, a marketplace pulse report, how consumer behavior has changed and it's here to stay, how to diversify sales channels in 2021, strategic action steps, and how to fit emerging platforms into your brand's strategy.