What are AB, ABn, Split, Multivariate testing ? | Comparison and usability of AB test and MVT
In this video we are trying to explain various type of testing techniques which we are using to compare different variations of an webpages during our website optimization process.
What is AB testing ?
A/B testing is a method for measuring the performance of two versions of a web page or app. The results of AB testing are analysed to establish which version works best for a defined conversion goal. You can read about it in more detail on our website.
https://www.webtrends-optimize.com/ab...
What is ABn testing?
ABn testing is a type of testing where 2 or more variations of a certain element on a web page are compared with each other to understand which variation will deliver the goal of an experiment, or prove the hypothesis. You can read about it in more detail on our website.
https://www.webtrends-optimize.com/gl...
What is MVT?
multivariate testing is a testing technique which helps you to optimise various components within the web page or experience itself. These web page components which are tested are referred to as 'factors'. You can read about it in more detail on our website.
https://www.webtrends-optimize.com/mu...
____________________________________Chapters__________________________________________
Time stamps
00:00 Introduction of AB, ABn, MVT
00:19 What is AB testing
00:44 What is ABn testing
01:06 what is MVT
01:52 What is Full Factorial MVT
02:13 What is Fractional Factorial MVT
02:37 Split testing
03:45 Summary of various features/use of AB, ABn, MVT
__________________________________Contact Us_______________________________________________
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https://www.webtrends-optimize.com
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https://www.webtrends-optimize.com/ab...
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