What is CRO/Conversion rate optimization Process | What is conversion rate optimization ?
What is Conversion Rate Optimisation (CRO)?
Conversion rate optimisation focuses on improving a website’s conversion rate using techniques to maintain visitors in a website and actively pushing them towards the specific goals identified.
All websites have a specific goal and secondary goals. These could be to complete a purchase, or sign up to newsletters, or even visit specific webpages. Whatever the goal, the more visitors who complete these actions the more chances a website has to be successful. These completed actions are called conversions, so the higher the conversion rate is, the better. That’s where conversion rate optimisation comes into the equation.
Conversion rate optimisation utilises many different techniques, from testing (AB, ABn, Multivariate, Split, Server-side etc.) to personalisation and tools such as social proof and product recommendations.
Conversion rate optimisation is all about tailoring the right strategy to grab the right customer, at the right moment, and Webtrends Optimize allows you to access all the tools you need to be able to do this. In addition our team of CRO experts are always on hand to help you plan and strategise to ensure you are maximise your website ROI.
See how quick and easy it is to create an AB test using Webtrends Optimize editor. you can find more details on website.
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