This tutorial covers making An Interactive PDF in InDesign CS6 that allows you to "jump" to various pages AND you can save as a PDF or SWF.
This is a versatile and robust way to make a PDF or SWF from InDesign. No scripting is needed. To get the functionality on a iOS device, you will need a PDF reader, such as Adobe Reader.
In this video:
0:00-0:32 - Introduction/Overview of results
0:33-3:38 - Button/Graphics setup
3:38-9:38 - "Forward/Back" button setup & test
9:38-End - "Page Jump" button setup & test