Rodenstock B. I. G. Norm lenses launch in Dubai
#rodenstock #eyewear #eyesight
By Arnold Pinto
Rodenstock, a global leader in eye health innovation and manufacturer of biometric ophthalmic lenses, has launched its all-new B.I.G. Norm lenses, biometric intelligent glasses powered by artificial intelligence (AI), in the Middle East market.
The regional launch is in partnership with Egma, a leading ophthalmic lens company based in Dubai, UAE.
Regional ophthalmic trade representatives at the launch event, held on August 19, 2024, at the Museum of the Future in Dubai, were told that the new B.I.G. Norm lenses range is the result of more than ten years of research and the analysis of more than 500,000 biometric eye scans, which have culminated in a transformative product lineup that sets a new norm in lens manufacturing.