How to Run a LinkedIn Lead Generation Campaign
LinkedIn is invaluable for generating B2B leads... after all, it's the world's largest professional network!
But how do you create a LinkedIn Lead Generation campaign?
Watch this video to find out—or for the full guide, see https://www.everywheremarketer.com/bl...
Start by optimizing your LinkedIn presence!
That means:
*Having a LinkedIn Page (fill in all the info!)...
Building followers to it...
And regularly posting new content.
Then, install LinkedIn's Insight Tag so you can track your metrics.
Before setting up your actual campaign — here are the 3 steps you need;
1. Go to LinkedIn's Campaign Manager — create a new campaign, select the Lead generation objective and set your targeting and ad format
2. Create your LinkedIn Ad — add engaging text and visuals and set up the Lead Gen Form
3. Launch your campaign then keep an eye on your metrics and optimize accordingly
Don't forget to continuously test new approaches!
But that's just a summary. Go to https://www.everywheremarketer.com/bl... for the full guide on how to run a successful LinkedIn Lead Generation campaign.