What's a PII based Universal ID Graph
Marketers can connect first-party data and identifiers with digital devices to create a deterministic device graph and build comprehensive customer profiles. This graph is built on an own proprietary user-level and device identifier.
These are linked together and in addition references between profiles can be created to describe specific relationships like a user has been seen on a home WLAN. The links are created through identification pipelines that support different digital identification methods.
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Teavaro
Teavaro specializes in SaaS solutions for data-driven digital marketing. We are the leading European company for marketing identity solutions. Our software enables cross-device and cross-domain identification based on first-party data in compliance with data protection regulations. We provide solutions that work completely without third-party cookies and advertising IDs.
Our Customer Data Platform (CDP) supports the activation of customer and campaign data in all digital channels (web, app, display, video, social, search). Our specialty is the use of behavioral data in apps and web for dialogue marketing channels (e-mail, SMS, app and web push, digital mail).