Growing SaaS partner ecosystem with Rachel Astall, Head of Global Partnerships @GoCardless. Part 1/2
We asked Rachel Astall, Head of Global Partnerships – SMB platforms @GoCardless about her best practices of growing partner ecosystem. Part 1/2.
📍 In this episode:
0:00 - Preview & intro
0:30 – GoCardless business model
2:30 – Growing ecosystem of SaaS partners
4:00 – Partner life cycle – from identification to integration to launch
5:45 – Example of partnership with @Xero
6:30 – Partner success practices for continued growth
8:50 – Partnership vs business development – similarities and differences
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