2: The Naturalness Bias
Welcome to The Food Fear Series. Our intention with this series is that you will fear less, and enjoy more, the food you eat.
This second installment in the series addresses the reasons consumers gravitate towards "natural" labels. There is a surprising amount of cognitive baggage surrounding the term. This video unpacks these issues, and more.
The Food Fear Series is a collaboration between Know Ideas Media and Futurity Food, and is based on the work of Jack Bobo. Jack is an internationally recognized food futurist and speaker. He was named by Scientific American as one of the 100 most influential people in biotechnology. Jack does an excellent job of presenting complicated information in a way we can all understand, and the team at Know Ideas Media couldn't be happier to collaborating with Jack and Futurity Food.
This video is based on the article The Naturalness Bias - What does "natural" food really mean? This article is available here: https://futurityfood.com/2020/03/12/t...
If you want to get to know Jack Bobo, check out his awesome 2018 Ted Talk:
• Why we fear the food we eat | Jack Bobo | ...
Also checkout Jack's website: https://futurityfood.com/
Know Ideas Media is on Facebook and Twitter too!
@Know Ideas Media