Dr Karen Sutherland - AI for Strategic Content Creation
Speaker Bio:
Dr. Karen Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast, Australia, a Certified AI Consultant, and Co-Founder and Social Media Specialist at Dharana Digital Marketing Agency. With a wealth of experience in guiding organizations on collaborating with AI to save time and money, her clients include Eumundi Markets, Noosa Council, and Jaya McIntyre from Empire Art Photography, among others. Dr. Sutherland has received numerous awards, including the 2022 Gold Stevie Award for Woman of the Year in Social Media and the 2020 Social Media Marketing Institute’s Social Media Educator of the Year. Her research focuses on AI for strategic communication and social media practice and pedagogy. She is the author of the award-winning text, "Strategic Social Media Management – Theory and Practice," and is currently researching for her forthcoming book, "AI for Strategic Communication."
Summary:
Dr. Karen Sutherland, from the University of the Sunshine Coast, delves into the principles of using generative AI for strategic content creation. Highlighting her role as a senior lecturer and her experience with Dharana Digital Marketing Agency, Dr. Sutherland emphasizes the importance of teaching students to use AI ethically and effectively. The presentation covers AI adoption rates in the public relations industry, ethical considerations, and practical approaches for content creation, including case studies from the Sunshine Coast and beyond.
Key Points:
Overview of AI adoption rates in the public relations industry.
Discussion on AI ethics and limitations.
Recommended approaches for using AI in content creation.
Case studies demonstrating the application of AI in creating strategic content.
Preliminary findings from research for Dr. Sutherland's upcoming book on AI in strategic communication.