Segmentation 101: How to leverage it for your business
Segmentation is one of the most important elements of marketing, and with the right strategy, you can reach your target market more effectively.
I break down what segmentation is and 9 ways you can segment your prospects and clients to find more opportunities to scale and better market to your clients.
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0:00 Intro
0:27 What is Segmentation?
1:57 Why Segmentation is Important
3:55 Segmentation Challenges
6:35 9 Segmentation Examples
23:40 Best Practices when Segmenting
25:20 Conclusion