Godefroy de Virieu: Reinventing Objects with 1001 Whimsical Ideas
"We invent things and surprise ourselves."
Godefroy de Virieu, Creative Director of petit h at Hermès, works with his team of artisans, artists and designers to create unconventional objects that are as surprising as they are fun. At petit h, creation takes place in reverse, as work here does not start with a preconceived idea or impractical grand design, but starts with unused materials, and is finally accomplished in a unique approach that combines originality, practicality, whimsicality, and sustainability.
This episode of Fashion Insiders follows Godefroy de Virieu to roam around the city and discovers the magic of petit h to transform materials into unique objects!
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