Guardians of Brands
No matter it’s calm sea or troubled waters, those who steer the big ships of brand still shoulder the responsibility of leading the team ahead. What are the most important principles for them?
Some say it is modernity, and some say it is generosity.
We have talked to major leaders like Antoine Arnault and Sidney Toledano from LVMH Group, Diego Della Valle from Tod’s, Maria Giulia Maramotti from Max Mara and Sara Ferrero from Valextra.
Tap the video above for the key guidelines that insiders value the most when guarding the brands through time.
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