Building an Effective Marketing Strategy Online
Building an effective marketing strategy online to help grow your business, is just as important as your company's overall business and/or financial plan. In this 4-part series, you'll learn the basics of a marketing plan / strategy in Part I, and how the company website should be at its hub, including the basic building blocks of good SEO (Search Engine Optimization).
Look for Subsequent webinars where will explore social media marketing and local directory optimization (Part II – June 27); online advertising platforms to drive traffic to a website (Part III); and building image via photography and videography (Part IV).
Speaker: Kevin Schrandt, Co-founder, Local Fresh
Kevin co-founded Local Fresh, an interactive / digital marketing solutions company, helping small to medium-sized organizations with its inbound marketing. The firm helps strategize for and grow local companies via a myriad of search, social and branding strategies. Kevin has more than 30 years of professional business experience in shareholder wealth creation and company management, with specialization in new product / business development. Expertise includes general management, with functional executive positions held in sales, marketing and engineering.