For years now, people have wondered who the Northern man behind Foxy Bingo is.
And Emmerdale viewers tonight will finally get the answer.
Except it's not a Northern man at all - but actually Hollywood actress Heather Graham .
The Hangover star is going to shock viewers of the ITV soap as she slips into the famous purple Paul Smith suit for the tongue-in-cheek advert.
And Mirror TV have the exclusive first look at the second advert - which will debut on TV on Saturday.