MozCon 2014 - 08 - Lexi Mills - Top 10 Successful PR Tactics and Strategies
http://mz.cm/MozCon2014YT
Everyone's had an outreach pitch rejected, but Lexi will show you that by slicing and dicing your content, you can turn those no’s into yes’s.
Lexi Mills is a PR SEO specialist, with over eight years experience working with both small firms and big brands. She has designed and implemented integrated PR, SEO, content, and social campaigns in the UK, Europe, and USA for B2B and B2C clients.