WORKING ON THE BUSINESS... NOT IN IT
In this episode, Wes and Brian discuss the importance of working on the business instead of in the business. They explore the concept of maker's time versus manager's time and share strategies for allocating time to meaningful work and refining systems. They also discuss the challenge of finding the right balance between working in the business and connecting with members outside of the gym. They highlight the importance of consistent communication and touchpoints with members to keep them engaged and thinking about their health and fitness goals. Finally, they touch on the idea of focusing on specific initiatives each month to ensure progress in different areas of the business. The conversation covers various topics related to running a CrossFit affiliate and building a strong community. The main themes include money management, motivation, building connections with members and other affiliate owners, and creating a supportive and collaborative environment. The conversation emphasizes the importance of setting goals, implementing systems, and measuring progress to achieve success. It also highlights the need for empathy, emotional intelligence, and continuous learning as an affiliate owner.