Swiggy - Gulab Jamun Uncle | Hand Picked by Good Ads Matter
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Remember him? Yes, our very own “Gulab Jamun Uncle” who stole our hearts with his sweet performance!
Swiggy, an Indian online food ordering and delivery platform, launched this campaign back in 2018, which became a huge hit overnight. What’s truly impressive is how it nailed the format with minimal or no dialogue. Pulling off subtle but gripping humour and landing the brand’s message without a script isn’t easy, yet this campaign did it brilliantly!
These ads struck a chord with the Indian audience, who often find themselves in this very situation. It even turned Naresh Gosain, the protagonist, into a household name as “Gulab Jamun Uncle”.
The campaign continues to gather attention every time we catch these hilarious series of ads.
Country: India
Brand: Swiggy
Agency: Lowe Lintas
President, South: Hari Krishnan
Executive Vice President: Anand Narayan
Vice President: Sudhir Nayak
Group Chairman: Amer Jaleel
CCO: Sagar Kapoor
Regional Creative Officer: Kapil Mishra
Unit Creative Director: Romel Joseph
Creatives: Ramsam, Rimona Ganapathy, Indrashish Mukherjee and Pradhumn Acholia
Servicing Team: Parshuram Mendekar & Jayendra Katti
Senior Account Manager: Ketaki Joshi
Management Trainee: Monika Tyagi
Production Company: Early Man Film
Director: Abhinav Pratiman
EP: Anand Menon
Producer: Amarjeet Phukan
DOP: Sylvester Fonseca
Production Designers: Aariz Naqvi (Film 1) & Teepee Abid (Film 2)
Casting Director: Sumit & Bhavna
Editor: Shivkumar Panicker
Music Director: Abhishek Arora
1st AC: Antony Binu
3rd AC: Shubhangi Sharma
Line Producer: Shail Vora
Gaffer: Javed Shaikh
Focus Puller: Pradeep Pashte
Key Grip: Shankar Burla
Head Production Spot: Kamlesh Mishra
Production Manager: Thimmiah Karthamada
DA: Manav Malhotra
1st AD: Karan Tejpal
2nd ADs: Shadrach Fernando & Pratik Khara
PD Assts.: Yasmin Sethi & Sindu Tamil Selvan
Costume Designer: Neha Bajaj
Costume Asst: Niketa Birje
MUA: Rohini Foregard
Post Producer: Gangadhar Chougala
Online Editor: Anshu Singh
Colourist: Naveen Shetty
Sound Engineer: Tilak Goswami
𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆!
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