Why Marketers Should Think More Like Investors To Fuel Content Results [MozCon 2021] — Ross Simmonds
𝗧𝗶𝘁𝗹𝗲: Why Marketers Should Think More Like Investors To Fuel Content Results [MozCon 2021] — Ross Simmonds
𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross Simmonds will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘆 𝗥𝗼𝘀𝘀 𝗦𝗶𝗺𝗺𝗼𝗻𝗱𝘀
👉 Whiteboard Friday Episodes by Ross Simmonds
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👉 MozCon talks by Ross Simmonds
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𝗠𝗼𝗿𝗲 𝗼𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)
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The Authoritative Content Funnel — Whiteboard Friday
https://mz.cm/43zgjsd
𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 𝗠𝗼𝘇𝗖𝗼𝗻 https://mz.cm/3NgZX1N
𝗙𝗼𝗹𝗹𝗼𝘄 𝗥𝗼𝘀𝘀
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𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗘𝗢
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