Master Local SEO Without Overwhelming Content
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The way we tackle writing content for local sites has changed significantly along with all the updates Google has put out lately.
Instead of cramming the pages with lots of info, you should now try to convey what the site is about only with page title, headings, and subheadings.
This, along with good site and page structure, and robust interlinking should be where you should put most of your efforts.
In episode 504 of our weekly Hump Day Hangouts, one participant asked
The exact question was:
how do you write content for local seo?
Get Bradley's Local SEO GMB Process Checklist for free here: https://gmbprocess.com
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#SeoCopywriting #ContentStructure #InternalLinking #SeoContentStrategy #SiteHierarchy
#SearchEngineRankingOptimization #GoogleCrawlBudget #SeoForLocalServices #ContentStrategyForSeo #GoogleRankingFactors
CHAPTERS:
00:00 - Intro
00:05 - Local SEO Content Writing Tips
01:57 - Avoiding Over-Optimization in Local SEO
03:08 - Visitor-Focused Copywriting Strategies
07:05 - Negative Feedback Loops in On-Page SEO
07:44 - Fundamentals of On-Page Optimization