Tap Room and its marketing success with Greater Long Island
"Mike did an incredible job telling our story, but it didn't stop there," said James Bonanno, owner of the Tap Room, which is approaching 10 locations in Nassau and Suffolk counties on Long Island. "This is paid advertising and when we're opening a new store ... we take that story and we canvass and geofence that area. And it's not coming from Tap Room, it's coming from Greater Long Island, so it doesn't come across as self promotion. That's been really helpful for us."