In the Brand Scheme of Things | Deb Kumar Chatterjee | Episode - 7
Welcome to another exciting episode of "In the Brand Scheme of Things"! 🎙️
In episode 7, we're thrilled to welcome an exceptional guest, a result-oriented professional with an Executive Education Program from IIM Ahmedabad 2017-18, bringing 19 years of expertise in Marketing, Brand Management, Strategic Planning, Advertising, Communication, and much more.
Deb Kumar Chatterjee is currently spearheading operations at Voltas Limited as the Head of Brand Communications.
Join our host Anupreet Singh, Chief Revenue Officer at Gan.AI, as he delves into a riveting conversation about Deb's impressive career. From traditional marketing to the digital era, you'll uncover his strategies for developing healthy client relationships and leading a workforce towards achieving business and corporate goals.
In this episode, gain insights into Deb's specialties:
Brand Management: How he ensures the corporate goal of being the most preferred brand through strategic activities.
Strategic Planning: The development of a brand world through comprehensive category, competition, and consumer understanding.
Communication & Product Development Insights: Deb's approach to regular qualitative research to identify specific consumer insights and preferences.
Prepare for a masterclass in modern marketing, where creativity meets data-driven strategies. Deb shares his invaluable advice for aspiring marketers and his vision for the future of brand marketing in an AI-driven world.
Create AI Avatars for FREE: https://www.gan.ai/avatars
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Links and Socials
Deb Kumar Chatterjee:
Instagram: https://www.instagram.com/email.debku...
LinkedIn: https://www.linkedin.com/in/deb-kumar...
Anupreet Singh
X: / anupreetlamba
Instagram: / anupreets
LinkedIn: / anupreetsingh
Gan.AI
X: / ganaiofficial
Instagram: / gan.aiofficial
LinkedIn: / gan-ai
Website: https://www.gan.ai
0:00 - Highlights
0:46 - Introduction & Journey of Deb.
2:47 - Deb’s transition from being in a creative agency to working for a brand.
4:25 - Deb’s experience of working with, Government of Rajasthan - “Apni Yojna”
6:13 - Deb’s experience of working with UNICEF Ft. Amitabh Bachchan
9:04 - Deb’s experience of working with HCL
11:44 - Deb’s experience of working with, Kent RO
12:30 - Importance of water explained by Deb
15:40 - The Significance of MBA
18:08 - The Generation Gap and Gen-Z
19:21 - “The Digital India” Campaign
21:34 - Deb’s Journey at Voltas & IIM-A
24:45 - The “Murthy” character in Voltas
27:22 - Gan.AI’s collaboration with Voltas India
29:24 - The market evolution and role of AI
32:46 - Deb’s favourite campaign.