In the Brand Scheme of Things | Poonam Vijay Thakkar | Episode 6
Welcome to another exciting episode of "In the Brand Scheme of Things"! 🎙️
In episode 6, we're diving deep with the incredible Poonam Vijay Thakkar, one of India's Top 100 CMOs and a marketing virtuoso with over two decades of experience.
Join your host Anupreet Singh, Chief Revenue Officer at Gan.AI, as he chats with Poonam, exploring her remarkable career, innovative campaigns, and insights on the evolving marketing landscape.
In this episode, you'll get an exclusive look into Poonam's journey from traditional marketing to the digital era. Discover her groundbreaking reactivation campaign that breathed new life into 2 million dormant customers. Learn about her inspiring initiatives like Support Saturdays and #WeToo, empowering job seekers and women leaders.
Get ready for a masterclass in modern marketing, packed with wisdom on blending creativity with data-driven strategies. Poonam shares her thoughts on the future of brand marketing in an AI-driven world and offers invaluable advice for aspiring marketers.
#MarketingMasterclass #AIinMarketing #brandstrategy
Links and Socials
Poonam Vijay Thakkar
website: https://www.poonamvijaythakkar.com/
Facebook - https://www.facebook.com/profile.php?...
X: https://x.com/PoonamVT
Instagram: / poonamvijaythakkarofficial
LinkedIn: / poonamvijaythakkarcmo
YouTube: / @thepvtshowpodcast
Anupreet Singh
X: / anupreetlamba
Instagram: / anupreets
LinkedIn: / anupreetsingh
Gan.AI
X: / ganaiofficial
Instagram: / gan.aiofficial
LinkedIn: / gan-ai
Website: https://www.gan.ai
Production Team
Production House- Pixel Grabber Films
Director- Bunny Bishan Brar
Director of Photography- Sakshi Pharate
Sound Recordist- Urmil Pandya
Producer- Sourav Biswas
Assistant Producer- Jayam R Shah
Makeup artist - Ayaz shaike Khan
BTS - Devendra Mohan Pasi
Spot boy - Binod Sharma
Post Production- Pixel Grabber Studios
Post Production Head- Rishav Chakraborty
Timestamps
00:00:00 - Introduction and welcome
00:00:28 - Poonam introduces herself and her marketing journey
00:01:51 - Discussion on marketing evolution from the 80s to present
00:02:29 - Changes in marketing roles and responsibilities
00:03:44 - Impact of digital transformation on marketing
00:05:26 - Importance of product knowledge and brand loyalty
00:06:52 - Challenges in modern marketing and product understanding
00:07:54 - Loyalty paradigm shifts in the workplace
00:08:42 - India's demographic advantage and technological growth
00:10:31 - The necessity of marketing for all products
00:11:50 - Importance of execution in modern marketing
00:13:29 - Role of AI in marketing and human creativity
00:15:25 - Career strategies for marketers
00:18:03 - Poonam's approach to staying relevant in the industry
00:20:05 - Discussion on Poonam's successful reactivation campaign
00:22:05 - Details of the innovative voice campaign
00:26:52 - Results and impact of the reactivation campaign
00:31:58 - Comparison with other user resurrection campaigns
00:34:22 - Poonam's work beyond corporate roles
00:36:11 - Introduction to Support Saturdays initiative
00:39:55 - Impact and reach of Support Saturdays
00:42:14 - Discussion about Poonam's book and #WeToo platform
00:44:58 - Closing remarks and thank you