SEO Checklist 2021: 3 Simple Steps For On Page Optimization
This video gives you a complete SEO checklist for 2021 so that you can crush your on page optimization in just 3 steps.
Check out the complete blog post this video is based on along with sources and other cool stuff👇
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There is a myth, that many web hosting platforms have created, that certain web hosting platforms are better for website SEO.
In fact, when people think of SEO help this is the first thing that they think of.
"What magic buttons and plug-ins will optimize my website to be found on Google?"
Let's be clear, you can have a WordPress hosted website that produces no high quality-content or new content at all and has terrible SEO.
You can have a Squarespace website that has incredible SEO content and appears first in organic search.
There is no magic site map or plug-in.
Here is a checklist to ensure that your website considers all the ranking factors of SEO to optimize your marketing efforts.
Step 1: Findable
Does the content consider the search intent of your target audience?
Include primary keywords within the content, at least four times in natural language.
Use at least one H1 header per page and at least two H2 titles as subheadings with keywords, too.
Adding titles to images for SEO
Use internal links to other existing content.
Provide alternative tags or titles for images on the website with keywords.
Adding titles to images for SEO
Step 2: Readable
Is it easy for people to understand your content?
Use short paragraphs of no more than 3 lines.
Use pictures and infographics at every scroll depth.
Use bullets and numbered lists to organize information.
Use a lower reading level (8th grade or under).
Use bolded words to draw emphasis and direct attention.
Step 3: Actionable
Does your content promote sharing and action?
Include social sharing buttons.
Provide opportunities to learn more, even via external links.
Allow comments and interactions.
Content appears well on mobile and desktop.
If your web content is crushing each of these points then you are optimizing your content for terrific SEO.
A Note About SEO Tools
There are many tools that will make your life easier when creating content. Among my favorites are:
Clearscope: to create optimized keyword content as you write it.
SEMrush: to look up and find keywords and search engine rankings for specific content.
SpyFu: to compare content to your competition.
SparkToro: to find and reach out to influencers.
Canva, Snagit, PicsArt: For creating graphics to use on your blog or in your videos.
WeVideo and Premiere Pro: to create video for your content.
WriterAccess: for finding great freelance editors and writers to help scale your content creation.
and a million more.
Remember, you CAN produce incredible content without having a ton of tools to run up your overhead. In fact, I think that relying on tools can sometimes prevent you from mastering the fundamentals of a content marketing strategy.
Measure Metrics Using Google Analytics
Content marketing and SEO take time. Even if you are consistent and produce high-quality, value-driven content it is going to take around 6 months for your content to start moving the numbers and climbing in search results.
Yet, you still need to measure.
This stuff works and numbers will not lie to you.
In fact, numbers will help you to stay motivated when you feel like giving up.
I created a whole other post on the metrics that you should be measuring when it comes to content marketing that is worth checking out.
Content marketing should make you money. It should drive more people to your website and increase your sales. If you create SEO-optimized long-from content it will.