Dusty DiMercurio: An Expert Look at Supporting Business Strategy With Performance Marketing
Dot speaks with Dusty Demercurio from Autodesk, discussing how performance marketing can support business strategy. They share business tips and practical insights for marketers looking to improve their online marketing results and lead generation in 2025. Learn how to grow your business with expert digital marketing advice.
He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.
Key Takeaways:
(04:15) Thought leadership is critical for inspiring customer action.
(07:12) Engagement with internal and external thought leaders.
(11:20) Impact of Autodesk’s State of Design & Make report on strategic decisions.
(14:16) Employee involvement and excitement about the report.
(18:54) Launch strategies and collaboration with Bloomberg.
(24:22) The importance of earning audience attention.
(34:11) Balancing customer needs with business goals.
(37:10) The critical role of SEO in content strategy.
Resources Mentioned:
Autodesk | Website -
https://www.autodesk.com/
Dusty DiMercurio | LinkedIn -
/ dustydimercurio
Procore Technologies | LinkedIn -
/ procore-technologies
Insightful Links:
https://business.adobe.com/blog/basic...
https://info.mezzaninegrowth.com/blog...
https://www.gartner.com/en/marketing/...
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*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.
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