Anton Shulke: Building Loyal Communities With B2B Influencer Marketing
Join Dots and Anton Shulke as they explore practical B2B marketing strategies, diving deep into how influencer marketing b2b can truly elevate your reach. They discuss how to foster audience engagement and create compelling content marketing for B2B, offering key influencer marketing tips to boost your overall b2b strategy and marketing for b2b efforts.
He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets.
Key Takeaways:
(03:38) Building personal relationships in B2B influencer marketing.
(12:05) The differences between B2B and B2C influencer strategies.
(15:10) Targeting C-level executives versus designers in B2B marketing.
(18:57) Anton’s immediate goals in influencer marketing.
(21:50) Leveraging PR to enhance brand visibility.
(27:14) Community-led growth as a cornerstone of B2B success.
(33:01) The importance of social media engagement for community building.
(35:31) The challenges of attribution in influencer marketing.
(40:19) The long-term impact of building loyal communities.
Resources Mentioned:
Anton Shulke -
/ antonshulke
Duda | LinkedIn -
/ duda
Duda | Website -
https://www.duda.co/
Insightful Links:
https://docs.google.com/document/d/16...
https://zenmedia.com/blog/is-b2b-infl...
https://grin.co/blog/the-complete-gui...
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds