News Tagging Guide - GNI Training
While Google Analytics was built to help website owners and marketers better understand audiences visiting their sites, the tool hasn’t been customized for news organizations. News Tagging Guide helps news publishers make the most of Google Analytics by defining the engagement metrics that matter for audience and revenue growth. With News Tagging Guide (NTG), publishers are able to easily identify and measure the most important engagement metrics, simplify the implementation, and unlock new audience insights.