How to validate a product before building it
Should you build a house or a hut? • Should you build a house or a hut?
The Two Kinds of Prototypes: • The Two Kinds of Prototypes
https://www.inc.com/magazine/201809/j...
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0:00 Don't ask people what they want
3:59 Don't describe it in words
5:06 No one will read and understand a PRD
6:13 No slideshow
6:23 Don't click through the prototype on behalf of users
7:20 Show it on the right device
7:33 Make it concrete for the user