"Make America Great Again": Donald Trump's 2017 Inauguration Speech Analysis
Watch the Full Speech here: • Trump Inauguration Speech (FULL) | ABC News
Thanks to @ABCNews for providing this footage, I don't claim any ownership of the material, and usage of the footage is for informational purposes only.
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I was having a conversation with someone over the weekend, and they attended a number of protests. They talked about finding themselves speaking at these protests, and feeling nervous about doing it.
I told them that all great speeches are protests.
If you want to understand how Donald Trump pulled off one of the greatest political upsets not just in US history, but in world history, this concept of "protest" is a key one to understand.
Trump understood, quicker and more deeply than any other candidate (except perhaps Bernie Sanders) that there was an undercurrent of protest rippling in the USA in the lead up to the 2016 election.
There were swathes of people who felt ignored and left behind by a changing world. They wanted to rebel against the establishment in hopes of a better outcome for their lives. Trump based all his messaging and political campaigning about speaking to these people.
Trump embraced the concept of "any publicity is good publicity" and has built a brand and devoted following that propelled him to the White House, and is ready to try and do it again.
Trump knew the rules of the game he was playing. It was not about getting the most votes, it was about getting votes where it mattered. A formula that still plays out as we talk about a handful of swing states deciding the next election.
When, against the odds, his strategy pays off, what does he do next? How can he play the anti-establishment card when he is now head of the establishment?
That is the task facing him as he stands up to deliver his inauguration speech in 2017.
I've gone back and looked at this speech to identify how he transferred the messaging and momentum of his Presidential Campaign into his first moments as President.
To find out how Trump created his speaking brand, watch this video.
If you are interested in public speaking coaching, drop me a message on Linkedin: / david-mccrae-msc-b9a94440