Showtime! LinkedIn Video Ads Best Practices
✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads.
📝Special Episode Links:
1. Video Ad on LinkedIn ( / video-ads )
2. Best Practices for Video Ads ( / video-ad-tips )
3. Retargeting for LinkedIn Ads ( / retargeting )
4. LinkedIn’s Dwell Time ( / linkedin-ads-dwell-time-what-how-benchmark... )
5. Descript: Video Editor (https://www.descript.com/)
6. Canva (https://www.canva.com/)
7. We are Hiring! Be part of Speedwork ( / jobs )
🔑 Key Takeaways:
1. Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads.
2. Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement.
3. Explore the common video ad pitfalls, functionality, and user experience.
🕒 Timestamps:
1:01 - New Companies Tab in LinkedIn Campaign Manager
2:46 - Retarget by Conversions API Data
3:35 - Video Prioritization on LinkedIn
5:05 - When Does Video Ad Work Best
7:41 - Common Video Ad Pitfalls
10:29 - Top 3 Uses of Video Ad
14:43 - Technical Components of Video Ad on LinkedIn
15:58 - Pros and Cons of Video Ad on Mobile & Desktop
17:46 - Video Duration and File Size Limits
20:56 - Chargeable Clicks on Video Ad
21:54 - Personalized the Video Ad with a Thumbnail & Captions
24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping
25:56 - Creative Strategy on Video Ad
27:27 - Great Video Ad Ideas
29:20 - Video Editor for Non-Video Editor
30:00 - Measurement Analysis and Optimization
32:43 - Episode Recap
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🔗 More About Us:
🌐 Top LinkedIn Ads Agency (https://speedworksocial.com/) , Speedwork: https://speedworksocial.com/
💼 LinkedIn Ads Expert ( / anthonyblatner ) , Anthony Blatner: / anthonyblatner
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