The Pleasantly Unpleasant State
We crave answers or the next plot twist in a story, much like we might crave drugs, sex, and chocolate.
This is the Pleasantly Unpleasant State. It’s that tantalizing discomfort that promises an answer and is undoubtedly powerful.
Consider this: many people's desire to know what happens next in a story is so strong that they are willing to pay for the information, even when they could find out for free later.
comment STORY if you are ready to tell your story in the most powerful way possible.